From the desk of
Grace Adele
www.wondrousWords.com

Dear Fellow Business Owner, 

Have you suffered from any of these common copywriting frustrations?

"I get this awful, sinking feeling when I'm staring at that blank, white page and I don't have a clue where to begin."

"I get half way through the letter and realizing I've gone a mile off target."

"I purchased a sales letter generator and worked my fingers to the bone but it isn't converting as much as I think it should."

"I poured my heart and soul into my copy and it totally bombed."

Well put away the aspirin because I'm about to tell you how I can end all of your copywriting headaches.

You wouldn't be here if you didn't know how important it is to have good copy.

You wouldn't have suffered through any of those frustrations if you didn't realize that your copy can mean the difference between total failure or phenomenal success.

Maybe you're here because you know you have an excellent offer. You know you should be doing better, much better. And, deep down inside, you have this nagging feeling that your copy is the problem.

First, let's get one thing out in the open.

Copywriting is not easy

Stop beating yourself up! It can take years to learn how to write good marketing copy.

Lots of people can write. Most of us write something every day.

But when you study marketing copywriting, you quickly realize there's much more to learn than your English teachers even hinted at.

There's a huge difference between filling a page with words and creating great marketing copy.

When you read great copy, you don't think about the mechanics of writing. But it is the mechanics that make it great copy. Just as it's canvas, paint, and brushes beneath a great work of art.

An enormous amount of emphasis is put on having a "grab 'em by the eyeballs" headline.

And I agree that you must have an outstanding headline pulling them right into your offer.

But once they're in, you've got to make them stay.

And you do that with words. Words crafted into targeted, tightly woven, benefit laden copy that mesmerizes them into reading it from start to finish without pausing.

The copy must be as clear as melting snow flowing into a rocky stream in the spring.

There cannot be any confusion or doubt in any part of the copy. You know this from your own experience. It takes milliseconds for a reader to decide they have something better to do with their time.

Great copy is effortless to read. It simply flows the reader along until they willingly cascade over the waterfall and safely land on the carefully placed "Order Now" button. 

You've read great copy. It totally captures you and makes so much sense that it's probably caused you to impulsively buy things you didn't really need. 

And the next day when you're wondering if you should ask for a refund, you may also be wishing you could write great copy like that.

You can buy a copywriting course, study it, and then put it into practice.

With persistence and practice many people can get pretty good and some will become great.

But some people just don't have the knack for writing over the top sales copy. And they never will no matter how many courses they buy or how long they practice.

Hey, there's nothing wrong about that. We all have our own personal set of skills. Who would want a world full of nothing but great copywriters anyway?

Perhaps you think that if you just had the right tool, you could do it.

Sales letter generators, article generators, even whole site generators have become prolific and handy tools.

They definitely give you an edge. They are a great way to get you started. But software is created for a broad audience. It's the very nature of software to produce a generic run of the mill product.

So first you generate the generic version. Then you need to transform it into targeted, marketing sales copy, tailor made to fit you and your offer.

So much for the quick and easy fix!

Maybe it's time to ask
yourself new questions

• Can you afford to spend money on copywriting courses ...



• Then spend time practicing and learning how to write good copy?



• Can you afford to wait till you get pretty good?



• Do you really want to practice with your sales letter?



• Can you afford to take the risk that your copywriting might fail?



• And last but not least ...

Okay. I can hear you thinking, "Yeah, but you're going to be really expensive!"

Well, I'm not cheap. You will not get a 5 page sales letter for a hundred bucks. You're better off using a sales letter generator if that's what you're looking for. 

But I'm not up in the five thousand dollar club ... yet.

(However, I do plan on getting there. So you should get on my A+ client list and start locking in profits ASAP.)

Let's take a look at your other options for finding copywriters.

If you've ever actually tried to find a good copywriter, you know it can feel like taking a crap shoot.

Beware of the desperate writers who really need some money - fast! They tell you they can write your letter in 24 hours or less.

A lot of them probably use sales letter generators.

Their research on your topic amounts to only what you told them.

And the presentation of who you are and why you're special is a generic, catch all image of the perfect business person.

The sales letter may even be good enough. But is it going to separate you from the hundreds or thousands of others with an offer similar to yours?

Then there are the "sneaky fees" writers. They quote you a reasonable fee ...

... and then they tack on this fee, that fee, and another fee till you have an outrageous and totally unexpected bill.

Even if it's great copy, none of us like or appreciate those people and we'd certainly never use them again.

And every profession attracts some unethical, low life's. Copywriting is no different.

There are so called "author's" who will steal other people's work just to make some money off of you.

These people can create and have created legal nightmares. Don't let it happen to you.

Please, folks, whoever you use get a quote in writing. Read every word of it. If you don't understand it, ask them what it means. If they give you a run around, don't use them.

Before you proudly publish any copy, check for duplicate content.

And also check graphics for Terms of Use violations.

Safe really is much, much better than sorry.

Well there's still the writer for auction sites. Those are a good deal for the client. Or are they?

In order to get work, they need to price their services low.

Here's an example: They say they will write as many articles as you need for $5 an article. Sounds good so far.

Let's say they need to make $500 a week. And let's pretend they only want to work 40 hours a week.

The math says they have to write 100 articles in 40 hours. That's 2.5 articles per hour. Ouch! sort of limits the time for research doesn't it?

You don't have to be a genius to realize that something's going to suffer.

And that something is your image - the face you present to your public.

The problem is the way the system works. It actually encourages lower writing quality. And that really is a shame because there are many good writers at these sites.

But very few good writers are going to accept low pay for quality work over any length of time. So if you do find a good one, don't expect to be able to find them there next time you need them.

Another option would be to go to the other end of the scale.

Some of the best copywriters have their own pool of copywriting cubs. Get in touch with Clayton Makepeace, you can be 100% certain that you will get great copy.

I only have two questions for you. How high is the limit on your credit card and how long can you wait? Hey, if you've got the money and the time to wait, go for it! I highly recommend Clayton.

Money and time - those are the big problems when you want to hire the absolute top cream of the crop.

Still have a headache?

Well breath a deep sigh of relief. Put away the aspirin and the dice. You just hit the jackpot.

You have found a very good copywriter.

I'm not dirt cheap and you won't get a sales letter over night but ...

Good Copywriters DO make a difference

It's a fact, the best product in the world is worthless if nobody sees it.

And a picture of the product alone will not sell it.

It all comes down to words.

Without words everything is meaningless. Everything!

Without words, you wouldn't know who you are. You wouldn't know what you are. You wouldn't know where you are. In short, you wouldn't know anything.

And you couldn't sell anything.

You must have words.

But any ole words won't do.

They must be the right words in the right places.

Wondrous words woven into a magic web of copy that cannot be ignored.

From the attention grabbing headline, down to the last P.S., every word carefully crafted to entice, encourage and clearly state your message to everyone who lands on your page so that they are almost forced to accept your offer.

This is where my skills as a professional copywriter totally erases your pain.

I've already spent the money on copywriting courses.

I've been practicing copywriting since I learned how to write.

Granted there is nothing that I wrote before the age of 15 that is high quality. But practice does pay off.

I do know how to write good copy. Would you still be reading if I didn't?

If you're like me, you've spent valuable time and most likely put a considerable amount of effort and money into getting your offer ready to sell. 

I tell ya, all the technical garbage that has gone into "establishing my web presence" has been an absolute nightmare.

You wouldn't believe how many times I've wanted to walk away from it and never look back.

But about the time I'd be in one of my bleak and ugly, "Who needs this ....!" moods, I'd stumble across a sales letter.

A sales letter where I could feel how hard the writer was trying. Where it was so evident that the person really had put their heart, soul, and tons of effort into trying to do something good for themselves. Yet I knew the letter just didn't create the credibility and trust needed to be successful.

And as I sat there thinking how much better they could do if only they had a pro on their side, I knew "Who needs this."

Just like them, you haven't gone through everything else to drop the ball at the final stage.

Your offer deserves to be presented with excellent sales copy that will get you the best results.

Now I'm not going to guarantee that you will have JV partners knocking on your door. But I'll do everything in my power to help make it happen.

Here's how I'll help you

We (yep - you and I) are going to make your visitor want to kick off their shoes, lean back in their recliner, and feel right at home.

It doesn't really matter what the project is. All marketing copywriting has the same basic elements.

Look at a simple, friendly email just saying, "Hi. Hope all is going great. I have found a free resource for you."

What are they doing?

They're building credibility and trustworthiness. And they're using the same elements that go into a high powered sales letter or a 20 page magalog.

Let's take a look at what we do with those elements?

1. The Headline:

This can be a headline and subheadings. It also applies to subject lines, article titles, parts of an e-course, etc. Everything needs a heading. 

Current advice is to make headings benefit laden. Well I like to go for more than that.

I want them to immediately excite your visitor with a feeling of, "Oh, wow. This is just what I need!"

If I targeted my market correctly, that's close to what you thought when you saw my headline:

"End your copywriting pain -Forever!"

The response I really wanted was, "Oh, yes please. End my pain!"

So that's what we're aiming for - instant excitement. A "glad to be here" feeling. We want them immediately in their comfort zone.

It is not uncommon for your USP (Unique Selling Proposition) to emerge in the course of writing the copy. If there's anyway to get that into the headline, we will.

The best headlines almost always evolve as the copy gets written.

They can jump out at you bright as a red flag screaming, "Me, me, me, I'm the one!"

If we can't pick the single best headline, we test them. And don't panic at the word "test". There are many painless ways to do testing.

2. The Body:

Two little words with so many parts!

First we relate to their pain, or their problems, or their need for information. We target their frustrations, anxiety, fears -whatever their "problem" is that you have the solution for.

Do notice that I used the word "relate". We're building your relationship with them. Letting them know that you feel their pain. Maybe you've had their problem. Maybe that's why you created a solution.

An interesting "mind meld" usually occurs at this stage. Once you peek into the brain of your potential customer, you will have a very good handle on the target market that is most valuable.

Now you don't have to focus on getting traffic - any traffic - all traffic - more traffic.

You zoom right into the tightly targeted, profitable market that your product is intended for.

Next we dish out the benefit laden features.

For every feature, there is a least one major benefit and more benefits that compliment the major one.

Once we really get into this, you might be amazed at how many benefits your product has.

But the more the merrier. This is no time to be shy or modest.

We lay it all out on a silver platter edged in 18K gold. A sumptuous feast overflowing with fantastic features that give a bonanza of benefits - the perfect end of hunger for "your customer". 

And let me assure you that you will not get a super hyped up, pile of fluff stuffed with filler.

A good product, reasonably priced doesn't need to be overly hyped. Sure you want the reader to be enthusiastically engaged in the copy.

But a good product or service doesn't need hype. The benefits, when properly presented, are far more powerful than hype.

People know when they're reading hype. They can tell the difference between you - an enthusiastic, proud, and excited marketer; and the writer serving up one hyped up claim after another. 

How many sales presentations have you personally turned a deaf ear to because of all the hype? Hype may give you great one time sales, but it won't do a lot for building life long relationships.

I'm an enthusiastic writer. I'm an extremely positive, results oriented writer. I can write hype with the best of them.

Hell's bells - it's easy to write hype. I can have you firmly believing that the cat peeing on your carpet was the best thing that's happened all year. Yeah, really! You've been putting off shampooing the carpet for how long? Go tell that cat thanks.

Now this is important. If you ever think I've crossed the line, please just say so. I won't be offended. Fortunately, I know my faults, at least in copywriting. What I might think is acceptable may not sit well with you. And since this will be yours, you have to be comfortable with it. No problem.

We deal with the objections.

Seriously, everything isn't for everybody and nothing is ever perfect.

Sure you can play the ostrich and pretend like there aren't any negatives. But you aren't going to build trust and credibility by doing that. What you will create are rapid exits from your offer, negative feelings from disappointed customers, and refunds.

I once read every word of a long sales letter for a software program that sounded just like what I was looking for. In the PS, it finally told me that I had to have something else before it would work for me.

Man was I ticked!

You don't need or want to make people feel like that!

Up front, out in the open, Honesty is crucial.

If it won't work on a MAC, tell them right away. They will appreciate that you value their time.

If it's got bugs that need worked out, tell them you need their help and give them a discount.

Here's where my extremely positive, results oriented mind set serves you to the max. Don't ask me how I do it, but I can come up with a positive for any negative you can throw at me.

So as I grill you about "what's wrong", don't get offended. Realize that we're putting you up on a pure white cloud far above all the sneaky, greedy, hyped up, lying thieves out there.

Testimonials

Testimonials can be the fuse that sets off the stick of dynamite.

Got a zillion of them?

They will not all appear on the sales page.

But, but ...

But nothing! How often do you scroll down past testimonials, glancing only at the names attached to them?

It is wonderful to have a lot of testimonials. But the bulk of them need to go on a separate page or in a separate column that runs along side of the copy. This way the people who want to read them can do it on their own time schedule.

And you won't lose a reader because they have lost the focus of what "you" are saying to them.

Testimonials need to be strategically placed to emphasis important points Their purpose is not to impress the reader with how many you have.

Don't have any testimonials?

No problem! We simply find something you can give them in exchange for a testimonial.

Later, when you have testimonials, we go back and place them in your promotion and adjust the offer accordingly. For instance, increase the price or take away some of the freebies. 

When used correctly, testimonials can light the fuse to the stick of dynamite attached to your order button.

Used incorrectly the stick of dynamite can be attached to the exit button.

Which do you prefer?

3. The Summary:

This can be part of the body or it can be part of the closing.

It can come before or after the guarantee.

It can even show up as a PS.

Where the summary goes is totally dependent on your offer.

Here are some examples:

If you are selling a software program that has 10 distinct features, it's usually best to summarize them before the guarantee. You would most likely have a bulleted list of the benefits of each feature.

If you are selling a product that comes with bonuses, it could be better to summarize after the guarantee.

If you are selling a chicken recipe e-book, it could be best to summarize in the PS.

How do we definitely decide where it goes?

We put it where it fits with the flow of your message. All the parts have to work together.

4. The Bonuses:

These also get put where they increase the flow rather than act like a dam and stop the flow. Often, they will also be briefly stated in the PS section.

Some offers don't need to come with bonuses. So if you aren't planning on offering any, I won't tell you that you have to.

If you are planning on offering some, they must be related to your offer.

Something that helps the customer understand another piece of the puzzle is icing on the cake. They are receiving added value and that is always good.

I tell ya, the affiliate game is getting cutthroat these days.

Lately there's been a tendency to see who can pile on the most bonuses. 

If you're going to have affiliates, we'll take this into consideration.

5. The Guarantee:

The guarantee is also usually considered to be part of the body.

But it is far too important to just lump it in there with everything else.

A proven way to boost your conversion rate is to have a guarantee so strong that it is bordering on unbelievable. Your guarantee should outshine the pot of gold at the end of the rainbow.

We won't cross the line. But we will get within micro millimeters of it.

Why?

As soon as we near the point of asking your reader to open their wallets and pull out their credit card, we have to completely and unequivocally erase all their skepticism, doubt, and fear.

And it is your guarantee that does that. It cannot be rum drum, ho hum, here's another one just like the other one.

Your guarantee shows them that you are 110% confident that you offer is not just good but great.

Your guarantee tells them you're willing to go past the "play it safe" line and give them a real, honest, and valuable reason why they should purchase from you.

Now don't choke! Don't sit there in a panic wondering, "What in God's name is she going to make me promise?"

All products promise to do something. It's simply the nature of being a product.

So stay calm. Remember my guarantee is to take away your pain. I will not cause you legal problems. 

6. The Closing:

Ta da! You're ready to tell them to purchase.

Oh, yes we are going to tell them to purchase.

I can certainly relate to fear of being judged, anxiety over the quality of the work, and the need to be a nice person.

People judge other people. So what? That just means they think of things different than you do. It doesn't make them or you right or wrong - just different. And the world continues to go around.

I'll tell you right now that if I'm writing your copy, your work is good quality. If it isn't when we get started, it will be when we get finished.

Yes I did make a client redo his e-book. And he loved how much more organized and professional it became.

This is not a passive activity.

You worked your butt off before you even met me.

And we've been working our brains overtime since then.

It's time to get paid.

Being a nice person has nothing to do with getting paid.

I've worked with some rather unsavory characters and their pay checks looked identical to mine.

Value is what you have created and you deserve to be rewarded for providing it.

We will, of course, be nice in the way we tell them to order.

7. Your Signature:

This is possibly the most important place where you display your credibility and trustworthiness.

Have you seen a sales letter with a generic signature?

Here's an example:

"Your team leader to profits
www.some-unrelated-generic-place.info"

How trustworthy can that possibly be?

There are valid reasons not to use your real name. But you have to have a name.

It is no coincidence that when we meet new people, the first thing we want to know is their name.

It's a form of identifying, bonding, even branding.

Having a name, address, possibly a phone number and web site makes you real.

It shows the reader your confidence. It tells them you have nothing to hide.

This is good and that's why we do it. 

And if you don't have a tag line, we'll even try to come up with a catchy, memorable one.

8. The PS's:

How many are too many?

Sometimes you will see a PS section that is almost as long as the sales letter - and has most of the same content. UGH!

Talk about displaying a lack of confidence - that's a sure sign that they think something is wrong. And if they think something is wrong how can they expect other people to feel confident?

PS's can and do add value.

They can be used to encourage a purchase.

They can be used to remind the prospect about the benefits.

They can be used to remind the prospect about the bonuses.

They can be used to erase any lingering doubts.

But they cannot be used to repeat the sales message.

And there you have it - all the elements of a marketing message.

What you can expect from me

You can expect me to take those 8 elements, mix in wondrous words, put it all in order and create your masterpiece. 

Thoroughly researched,

With headings and sub headings that demand attention,

Targeted to your exact market,

With your own original USP that separates you from the crowd.

Copy that flows so smoothly, the reader will forget everything else.

Complete with response-boosting, emotionally charged power words,

Describing features with real benefits not hype.

Truth in advertising that locks in your trustworthiness.

Legally correct proof that your offer is credible.

An offer so irresistible that even you will start to hit the order button.

Guaranteed original - no duplicate content.

 

So how much is all this going to cost?

My fees are based on your individual project.

It wouldn't be fair to charge per hour. Sometimes my mind is going at warp speed and sometimes it's moving slower than a polar bear on a Florida beach.

The size of your project and how much you contribute are the two main factors for determining your fee.

A few classified ads will cost a fraction of what a 10 page sales letter, autoresponder series, and two solo ads will cost.

Critiques, editing, or tweaking of an existing product or website naturally cost much less than if I'm starting from scratch.

A project that I have to research will cost more than if you provide the research.

In the case of a project with multiple parts, you will receive an itemized quote stating the cost of each part.

In just a bit, I am going to ask you to email me with information about your project. I will look over what you send me. Then I will either email you asking for more information or I will email you to find out when we can talk on the phone.

We'll compare notes to find out what the overall goal is. Then we'll plan the best way to get there.

Each project is unique and deserves to be quoted as such. And that's why I work this way.

To get great sales copy – and the money and freedom it brings - you need a lot more than a sales letter created overnight.

You need somebody who is on your side, saving you from costly mistakes and missed opportunities.

And that's why I get the headaches, agonize over every word, tear my hair out till I get it right.

My goal is to work with you to make you successful - not to bleed you dry.

It's basic business. If you get good results, you'll be happy and you'll be back.

So click the button below and let's get the ball rolling.

Grace Adele
59816 Lynn Dr.
Elkhart, IN 46517
574-875-9650
www.wondrouswords.com
Weaving words into webs of wealth

PS. Did you know that even the pros call in other pros? If it's that important to them, shouldn't it be that important to you?

PPS. Do yourself a favor and get on my A+ clients list now.

PPPS.: If you would like to see a sales letter that I wrote for a business that is not in the internet marketing field, Click here